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Personalization strategies for every step of the buyer’s journey

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the …

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The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends

For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the …

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Meet the ‘no-compromise’ fashion and beauty shopper

Today’s consumers see no difference between online and offline channels – it’s all just shopping. The lines between digital and physical retail have long blurred together, but as omnichannel shopping gives way to a new era of hybrid retail, these two worlds are coalescing into something new. Today’s “no-compromise shopper” expects to see the best …

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Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.

What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion …

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