Email/SMS

How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox.  As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16 …

How iOS 16 Could Impact Your SMS Marketing—and How to Prepare Read More »

The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer …

The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends Read More »

The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends

For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the …

The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends Read More »