My path to Hunter started long before digital marketing existed.
I spent the early part of my career on Madison Avenue, working at large traditional ad agencies on major brands like Advil and Johnson & Johnson. That foundation taught me how big agencies think -- and where they fall short.
In 1998, I founded Delightful Deliveries, one of the first ecommerce marketplaces for corporate and gourmet gifting. For ten years I ran that business from the inside, learning ecommerce not as a marketer observing from a distance, but as an operator living the results every day.
That experience changed how I think about agency work. Most agencies will work toward your goal -- but they aren't truly aligned with your business. I built Hunter Digital in 2010 to close that gap: a team that treats your KPIs like our own and measures success the way you do, in revenue and profitability, not vanity metrics.
Contact me directly to see how I can help your brand grow.
-- Eric Lituchy, Founder
Success
is Our Standard
Since 2010, we’ve managed over $50 million in marketing budgets across 500+ clients. Our team maximizes return on investment in individual marketing channels, and strives for success through combining best-in-class digital techniques. When you work with HUNTER DIGITAL, we take care of your campaigns, strategies, and most importantly, you as a client.
ERIC LITUCHY (Founder/CEO)
Eric started his career at Young & Rubicam (Y&R) working on marquee clients, Johnson & Johnson® and Advil®. Later he joined Bates Advertising doing media planning for Sudafed® and Actifed®.
Eric’s career path changed during the height of the microbrew craze when his passion for craft-brewed beers led him to start Ale In The Mail™. He later sold the business and started an ecommerce gift company, Delightful Deliveries™.
During his 10 years at DD, Eric grew the company into the largest gourmet gift website. In 2008, Delightful Deliveries received the highest industry honor, being named a Top 100 Website, by Internet Retailer Magazine. Recognized as an ecommerce and digital marketing pioneer, he has been quoted frequently by the media.
To date, Eric has worked with over 200 brands, from start-ups to Fortune 100, to grow their online sales and thrive in the digital economy.
A graduate of the Eller College of Business at the University of Arizona, Eric currently resides in beautiful Port Washington, NY with his wife and three children. When he’s not busy generating revenue for his clients or spending time with his family, you can find him drink a good craft brew, attending a live concert, or spending time exploring NYC and the Hudson Valley.
Mili Ripoli
Account Director
Milagros “Mili” brings 8 years of agency experience supporting performance-focused clients across the US and EU. She has led full-funnel paid media programs across paid social and programmatic, combining strong performance instincts with exceptional client relationship ownership.
Throughout her career, Mili has served as the primary client point of contact, led onboarding and ongoing account management, and coordinated cross-functional teams ensure consistent execution and measurable outcomes.
Her experience spans industries including ecommerce, healthcare, beauty/CPG, automotive and electronics, with client work that includes Toyota, Boston Scientific & Estée Lauder.
Joe Newcombe
Creative Director
Joe is an experienced marketing professional with a proven track record of creating successful go-to-market strategies for diverse consumer brands, leading cross-functional teams, and boosting sales for multiple organizations by establishing strategic partnerships and implementing digital marketing campaigns.
Additionally, Joe has launched his own shoe company reflecting his strong drive for brand growth and awareness. He is thrilled to join Hunter Digital and looks forward to contributing his expertise.
Eric Pereira
Paid Search Director
Eric is an experienced marketing professional specializing in Paid Search Marketing. He is a graduate of Florida Atlantic University with a Bachelors’ degree in Marketing.
Prior to Hunter, Eric managed Email Marketing, Paid Search & Web Optimization for several B2B and B2B companies.
Born and raised in Brazil, Eric is fluent in 3 languages (English, Portuguese, and Spanish) and he’s always looking for his next adventure, whether traveling to new places or trying new foods.
Johanna Runyon, Advisor Fashion & Retail
Johanna brings 20+ years of ecommerce and digital marketing experience from brands including Kasper/Anne Klein and David’s Bridal, where she grew social audiences to over 2 million followers and drove double-digit increases in traffic and revenue. She advises Hunter’s fashion and retail clients.
Phil Sandler, Advisor Marketing Strategy
Phil is a seasoned marketing executive who has led digital growth at HomeServe USA, Shutterstock, Gartner, and Ogilvy. He works with Hunter clients to ensure marketing strategy aligns with business goals, and serves as a Fractional CMO when clients need internal resources.
David Wauters, Advisor Ecommerce
David brings over 20 years of ecommerce experience in fashion and apparel, including 16 years as VP of Ecommerce at Bare Necessities and a senior role at Walmart eCommerce. He advises on ecommerce strategy and site performance.
