About Hunter
HUNTER is a digital marketing and online optimization agency with over 80 years of combined experience in helping Brands excel.
HUNTER’s team of experts in Paid Search, Social Media Advertising, and Conversion Optimization delivers data-driven insights, bringing our clients metrics that make the biggest difference in their success.
Our priority as an e-commerce-focused agency starts with expanding the marketing potential of companies through advertising, influencer outreach, and analytics. Our skills and passion for our clients brings quantifiable results beyond generating traffic.
Success
is Our Standard
Since 2010, we’ve managed over $25 million in marketing budgets across 500+ clients. Our team maximizes return on investment in individual marketing channels, and strives for success through combining best-in-class digital techniques. When you work with HUNTER, we take care of your campaigns, strategies, and most importantly, you as a client.
ERIC LITUCHY (Founder/CEO)
Eric started his career at Young & Rubicam (Y&R) working on marquee clients, Johnson & Johnson® and Advil®. Later he joined Bates Advertising doing media planning for Sudafed® and Actifed®.
Eric’s career path changed during the height of the microbrew craze when his passion for craft-brewed beers led him to start Ale In The Mail™. He later sold the business and started an ecommerce gift company, Delightful Deliveries™.
During his 10 years at DD, Eric grew the company into the largest gourmet gift website. In 2008, Delightful Deliveries received the highest industry honor, being named a Top 100 Website, by Internet Retailer Magazine. Recognized as an ecommerce and digital marketing pioneer, he has been quoted frequently by the media.
To date, Eric has worked with over 200 brands, from start-ups to Fortune 100, to grow their online sales and thrive in the digital economy.
A graduate of the Eller College of Business at the University of Arizona, Eric currently resides in beautiful Port Washington, NY with his wife and three children. When he’s not busy generating revenue for his clients or spending time with his family, you can find him running races across Long Island.
LAILA KELIANI
Account Director
Laila brings extensive expertise in digital marketing, e-commerce, and client management to Hunter Digital. She started her career in Law Firm marketing and moved to e-commerce, working at Ann Taylor, where Laila led website optimization, A/B testing, and launched anntaylorfactory.com.
As E-commerce Manager at Zadig&Voltaire, Laila oversaw ecommerce operations and enhanced the customer experience. She later joined Maison MRKT, driving digital marketing strategies for clients in fashion, beauty, and homewares, with a focus on ad performance optimization.
In 2021, Laila moved to Melbourne, working at Mindshare, where she managed campaigns for General Mills and BP. With expertise in social media, SEO, and programmatic advertising, Laila excels in marketing strategy and account management.
Joe Newcombe
Creative Director
Joe is an experienced marketing professional with a proven track record of creating successful go-to-market strategies for diverse consumer brands, leading cross-functional teams, and boosting sales for multiple organizations by establishing strategic partnerships and implementing digital marketing campaigns.
Additionally, Joe has launched his own shoe company reflecting his strong drive for brand growth and awareness. He is thrilled to join Hunter Digital and looks forward to contributing his expertise.
Eric Pereira
Paid Search Director
Eric is an experienced marketing professional specializing in Paid Search Marketing. He is a graduate of Florida Atlantic University with a Bachelors’ degree in Marketing.
Prior to Hunter, Eric managed Email Marketing, Paid Search & Web Optimization for several B2B and B2B companies.
Born and raised in Brazil, Eric is fluent in 3 languages (English, Portuguese, and Spanish) and he’s always looking for his next adventure, whether traveling to new places or trying new foods.
JOHANNA RUNYON (ADVISOR)
Johanna offers a vast background in building ecommerce websites and digital campaigns for a variety of brands, from fashion and luxury retailers to small businesses, home decor and furniture manufacturers.
Johanna’s career began as an Internet Director at Kasper / Anne Klein where she launched and directed e-commerce for the brand responsible for all aspects of website including budget, logistics, merchandising, marketing, creative, content, and customer service.
As Director of Digital and Online Content Manager for David’s Bridal, she launched multiple social channels and grew the audience to over 2 million followers. In addition, she executed data-driven multichannel marketing programs (paid, social and owned) that drove double digit increases in traffic, conversion and revenue.
While her career has focused on digital marketing and customer experience for apparel brands, she has a passion for lifelong learning and enjoys consulting across industries and nonprofit organizations.
Johanna advises Hunter’s Fashion & Retail clients.
PHIL SANDLER (STRATEGY)
Phil is a marketing executive with a successful career increasing sales and profits for leading B2C and B2B companies. He brings a depth of experience in home services, financial services, subscriptions, technology, and consumer goods.
- Founded the Digital Marketing practice at HomeServe USA, a $2.4 Billion global provider of home services warranties, building a high-performing team, growing revenue from digital transactions by 10X ($6MM to $70MM).
- Rebuilt the marketing team at Simulmedia, an advanced television advertising platform, repositioning the offering to appeal to the needs of performance marketers, and added 4X to the sales pipeline within the first year in the position.
- Led a global team of integrated marketers at Gartner to pre-COVID year-over-year revenue and profit gains for their software reviews and lead generation sites, Capterra, Software Advice, and GetApp.
- Re-launched Shutterstock’s first brand campaign in over six years and led a team of professionals to 20% top line revenue gains.
- Helped build and led the digital marketing groups for traditional blue-chip agencies including Ogilvy, and Wunderman/Y&R Brands.
Phil received a B.S. from Cornell University and participated in NYU’s Direct Marketing Diploma Program with a focus on database marketing, and creative and media strategies.
Phil works with Hunter and it’s client’s to ensure marketing strategy aligns with business goals. He is also works as a fractional CMO when client’s need internal resources to ensure a cohesive strategy..
DAVID WAUTERS (ADVISOR)
David is a 21 Year E-Commerce Veteran with vast experience in Fashion/Apparel.
Walmart eCommerce
- – Achieved record YoY growth, outpacing all other major areas of Fashion.
- – Championed execution of key site marketing initiatives.
- – Leveraged analytics to identify and improve trouble spots on the website including page load times, conversion, and bounce rates.
Bare Necessities Vice President, eCommerce (16 yrs).
- – Directed a 15-member eCommerce team that grew to become the second-largest online retailer of lingerie, swimwear, and loungewear after Victoria’s Secret.
- – Developed roadmap and orchestrated daily site execution of campaigns, site marketing, A/B/N testing, personalization, product catalog presentation, site functionality, promotions, content marketing, and more.
- – Headed Search Engine Optimization (SEO) efforts to increase SEO revenue by 55% to become the largest marketing channel for new customer acquisition and demand.
