Best Paid Media Agencies: How Hunter Digital Drives Growth

Marketing, Metrics, Search Marketing, Social Media, Strategy

Best Paid Media Agencies: How Hunter Digital Drives Growth Key takeaways Paid media is essential for fast growth and visibility in today’s competitive digital marketing world, giving businesses better targeting and measurable results. The best paid media agencies use technology, custom strategies, and transparent reporting to drive real business growth, with Hunter Digital leading through […]

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Top Google Ads Agencies for 2026: Performance, Growth, and Industry Insights

Analytics, Marketing, PPC

Top Google Ads Agencies for 2026: Performance, Growth, and Industry Insights Key takeaways Choosing the right Google Ads agency in 2026 means looking for proven results, industry-specific experience, and clear, honest communication—not just big promises. Agencies that use data, advanced automation, and offer custom strategies for each business type deliver better ROI and client growth.

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The Real Reason Your ROAS Is Dropping (And How to Fix It Fast)

Marketing, PPC

For many ecommerce businesses, return on ad spend (ROAS) is one of the most important performance metrics in digital advertising. When campaigns perform well, ROAS increases revenue while keeping acquisition costs manageable. But when performance declines, brands often struggle to understand the real reason your ROAS is dropping. In recent years, many advertisers have noticed

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Top Ecommerce Marketing Agencies: Digital Marketing Agency Guide 2026

DTC, Ecommerce, Marketing

Key takeaways Choosing a specialized ecommerce marketing agency, especially for Shopify and DTC brands, is crucial for achieving predictable growth and high return on investment in 2026. Agencies with real platform, category, and audience expertise deliver stronger results, lower costs, and greater customer loyalty. Key points: Specialized agencies outperform generalists by tailoring strategies for specific

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Three ways to inspire serendipitous discoveries for shoppers this holiday season

Marketing, Strategy

As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta

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5 Trends That Will Shape Brands’ Holiday Marketing in 2022

Marketing

Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind. There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this

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Performance marketers are leaning into the brand building playbook

Marketing, Metrics

RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns:

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Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now

Data security, Marketing

Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online traffic––and holiday season first-party data. When collected and used effectively, holiday season first-party data can bring

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Level Up Your Holiday E-Commerce Marketing Strategy With SMS

Ecommerce, Email/SMS, Marketing

Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during

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The BFCM tactics consumers loved (and loathed) this year

Ecommerce, Marketing

It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve

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How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Email/SMS, Marketing

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16

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