Consumer Insights Archives

Thread 2022: The Highlights From Our Customer Conference

1,400+ marketers joined us live in New York City and tuned in virtually for Thread 2022, our inaugural conference for conversational commerce. Thread was an action-packed two day event. We discussed all things conversational commerce, and hosted over 20 breakout sessions and peer roundtables, with plenty of opportunities to network and learn from the brightest minds in marketing. […]

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Support Business Performance and Growth Through Customer Surveys

Business, Consumer Insights /

If there’s one thing a business needs to do to nail its offering it’s to understand its customer base – how they feel, what they need, and where they think improvements can be made. That’s why we’ve launched REVIEWS.io Survey, a feature rich but lightweight tool that allows you to easily gather customer feedback and

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Cross-border business is booming. Here’s how retailers are tapping in

Consumer Insights, Ecommerce /

The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17%

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How to make it easier for customers to shop your business’ products

Consumer Insights, Ecommerce /

Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop

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How to create a customer insight strategy

Consumer Insights, Marketing /

An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out

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How Brands Can Adapt to GenZ’s New Shopping Habits

Consumer Insights, Marketing Trends / gethunter

GenZ accounts for around one-third of the global population, and represents a considerable amount of spending power. But this digitally native and demanding generation also represents an entirely new type of consumer. And if you want to be a GenZer’s go to brand, you need to adapt to a whole new list of shopping habits.

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