Ecommerce

Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content  With Shopify Collabs, creators can easily discover and partner with merchants to …

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Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance …

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The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer …

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Personalization strategies for every step of the buyer’s journey

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the …

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The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends

For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the …

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Meet the ‘no-compromise’ fashion and beauty shopper

Today’s consumers see no difference between online and offline channels – it’s all just shopping. The lines between digital and physical retail have long blurred together, but as omnichannel shopping gives way to a new era of hybrid retail, these two worlds are coalescing into something new. Today’s “no-compromise shopper” expects to see the best …

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Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.

What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion …

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