Strategy

9 new features and tools for easier shopping on Google

Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right product at the right price. Today at our annual Search On event, we announced nine new ways we’re transforming the way you shop with Google, bringing you a more immersive, informed and …

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Ready Together: 3 ways agencies can help clients drive digital transformation

When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with …

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