Organizing your influencers, creators, ambassadors, affiliates, and more is tough. There are three types of companies that we often talk to: Companies that have never done any form of influencer marketing, but want to and don’t currently have a process. Those that have run influencer programs, but all of their previous processes live in a […]
“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a digital marketing consultant who has worked with brands like Viacom and Tapestry, has a decade of experience
Success in eCommerce used to result from three things – ad spend, competitive pricing, and maximum convenience for the customer. But the landscape has shifted dramatically, and if you plan to move forward in the months ahead, you need a growth strategy that’s evolved with it. The list of challenges facing eCommerce businesses today is
Online shopping is convenient. No doubt about it. You can browse products from brands anywhere—on your desktop while you’re at home sitting on the couch or on your mobile device while you’re out and about. Basically, if you have access to the internet, you can shop. But there is a downside to such widespread accessibility—there’s
The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, IG, TikTok, and Snapchat) remain the top channel. And, the best metrics to figure out whether an ad is working? Return on
With Father’s Day quickly approaching, consumers are already on the lookout for the perfect gift to make dad’s day. They’re expected to spend $20 billion this year, with many searching for gifts that are unique or different, or that create a special memory. Keep in mind, this holiday can be sensitive for some, and not everyone
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit. Ask any marketer on the street if they’re using AI in their marketing strategy, and the answer is guaranteed to be either “yes” or
Introduction After going into a global pandemic, and shoppers turned to online consumption, it resulted in large vast amounts of data with respect to processing and analyzing consumer shopping insights. We want to learn to be able to properly manage and understand the meanings and insights behind these kinds of data. What we see in
Introduction The COVID-19 pandemic has brought unprecedented change to the retail industry and fundamentally altered consumer behaviour. From the festive season shopping rush to fashion week, brands have been forced to adapt to these changes and reimagine many of their offline experiences online. This digital renaissance represents a broader retail shift moving forwards: E-commerce is
Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!
We are ecstatic to announce that the Hunter Digital team has been recognized as one of the top B2B service providers of 2021 in the New York area by UpCity!