Blog - Page 5 of 8 - HUNTER Digital

Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance […]

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Ready Together: 3 ways agencies can help clients drive digital transformation

Strategy /

When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with

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How to Monitor New Search Queries in Google Ads Easily

PPC /

If you’ve done PPC advertising for a few years, you’d have realized that Google likes to push you to show your ads for more and more search queries. In other words, it encourages you to run automated bidding and switch to broach match keyword type so that your ads are shown for a higher number

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How To Put Your Email Marketing Analytics Data To Good Use

Analytics, Email/SMS /

Analyzing emails carries a lot of weight as it gives you an accurate image of how well your emails work for your audience. But performing this analysis isn’t easy—data science is often a bit dry, easy to get wrong, and time-consuming. But don’t worry! In this article, we’ll go over the most important metrics you

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How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Email/SMS, Marketing /

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16

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Google announces 4 new features for Discovery ad users

News, Uncategorized /

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they’re working on making ad experiences

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The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

CPG, Ecommerce, Email/SMS /

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer

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Building trust: How brands can answer common data security questions

Branding, Data security /

Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data. While data security has always been an important part of doing business, in recent years it’s become an increasingly urgent consideration. Public scandals, like those of Facebook and Cambridge

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How to create a customer insight strategy

Consumer Insights, Marketing /

An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out

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Ready, Set, Shop – Youtube x Shopify

Ecommerce, News / gethunter

We’re launching a new partnership with Shopify and giving all eligible creators access to live shopping tools. Every day, people come to YouTube to shop – this includes me, a self-proclaimed sports fanatic. I use YouTube to hear from players, experts and my fellow fans and decide which new hat or jersey is the next

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