Whether you’re a lyrical artist like me or not, you’ve always got data on your mind. Who are our customers, really? Who are we targeting? Where do they come from? Who else has information on our target customer? These are all questions that can be answered through zero, first, second, & third party data. But, […]
Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become more complex, tracking where the money goes has become more difficult. On average 15% of advertiser spend is unattributable, according to some industry estimates. One
Advancing transparency for buyers and publishers Read More »
It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve
The BFCM tactics consumers loved (and loathed) this year Read More »
Being able to easily identify what content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new and
Enhanced A/B testing for better flow email performance Read More »
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet
TikTok Ads Guide: How They Work + Cost and Review Process Read More »
Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content With Shopify Collabs, creators can easily discover and partner with merchants to
Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs Read More »
Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop
How to make it easier for customers to shop your business’ products Read More »
The news: Apple may soon launch ads on Apple Maps and its owned storefronts beyond the App Store as it seeks to aggressively expand its advertising business from $4 billion to “the double digits,” Bloomberg reports. Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
Apple will soon bring ads to its Maps, Books, and Podcasts apps Read More »
As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance
Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating Read More »
When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with
Ready Together: 3 ways agencies can help clients drive digital transformation Read More »
