Data security Archives - HUNTER Digital

Collect Zero-Party Data and Drive Personalisation at Scale with Review Attributes

Ecommerce brands face a catch-22 right now – how to deliver the tailor-made experience consumers want when those same consumers demand greater privacy online. As a source of zero-party data, review attributes are a viable solution. And thanks to a major update to our Review Attributes feature, you now have much greater control over the […]

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Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now

Data security, Marketing /

Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online traffic––and holiday season first-party data. When collected and used effectively, holiday season first-party data can bring

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Zero, First, Second, & Third Party Data

Analytics, Data security /

Whether you’re a lyrical artist like me or not, you’ve always got data on your mind. Who are our customers, really? Who are we targeting? Where do they come from? Who else has information on our target customer? These are all questions that can be answered through zero, first, second, & third party data. But,

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Building trust: How brands can answer common data security questions

Branding, Data security /

Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data. While data security has always been an important part of doing business, in recent years it’s become an increasingly urgent consideration. Public scandals, like those of Facebook and Cambridge

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Data security

Collect Zero-Party Data and Drive Personalisation at Scale with Review Attributes

Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now

Zero, First, Second, & Third Party Data

Building trust: How brands can answer common data security questions

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