How to make it easier for customers to shop your business’ products

Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop is up and running, what comes next?

In this installment of Starter Pack—a series that provides the tips, tools and resources to help you grow your business with Meta—you’ll learn how to create a seamless shopping experience to help drive online sales. Let’s get into it.

How do I customize my business’ shop?

As a seller, you can easily set up your shop to reflect your brand and update your product catalog based on inventory. You can also manage all aspects of your shop across both Facebook and Instagram. Watch this video to learn more about how to create a shop that fits your business’ needs on Facebook and Instagram.

How do I make it easier for customers to make a purchase?

Meet your customers where they are. For eligible US businesses, checkout on Instagram allows people to buy your products directly on Instagram without ever having to leave the app. This helps streamline the path to purchase and allows people to easily shop your brand’s photos and videos all across Instagram. Watch this video to learn how to enable checkout on Instagram for your business.

How do I highlight my products?

To make it easier for people to buy your products, add product tags to your content across Instagram Stories, feed posts and Instagram Video. When people tap the product tag on a post or story, they’ll be redirected to a product detail page, which includes information like pricing and description. Don’t be afraid to get creative with how you showcase your products! For example, share a story showing the product development process or how a customer uses your product in their daily routine. Watch this video to learn more about how to tag products on Instagram.

Written by Facebook 

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