We’re launching a new partnership with Shopify and giving all eligible creators access to live shopping tools. Every day, people come to YouTube to shop – this includes me, a self-proclaimed sports fanatic. I use YouTube to hear from players, experts and my fellow fans and decide which new hat or jersey is the next […]
Ready, Set, Shop – Youtube x Shopify Read More »
Shoppers are flooded with choices. It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, ecommerce brands are tasked with winning back shoppers who have
What is Remarketing? A Step-by-Step Guide for Ecommerce Stores Read More »
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the
Personalization strategies for every step of the buyer’s journey Read More »
GenZ accounts for around one-third of the global population, and represents a considerable amount of spending power. But this digitally native and demanding generation also represents an entirely new type of consumer. And if you want to be a GenZer’s go to brand, you need to adapt to a whole new list of shopping habits.
How Brands Can Adapt to GenZ’s New Shopping Habits Read More »
For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the
Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand. Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4. Many consumers look
Texts We Love: Amazon Prime Day Edition Read More »
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also
Here’s how online shoppers are finding inspiration Read More »
Today’s consumers see no difference between online and offline channels – it’s all just shopping. The lines between digital and physical retail have long blurred together, but as omnichannel shopping gives way to a new era of hybrid retail, these two worlds are coalescing into something new. Today’s “no-compromise shopper” expects to see the best
Meet the ‘no-compromise’ fashion and beauty shopper Read More »
Chances are you put a lot of effort into your social media marketing. But how do you get your posts to stand out from the crowd? With a mind-blowing 95 million posts per day just on Instagram, your best chance at making your content perform well across all of your social media platforms is to use hashtags.
How to Use Hashtags to Increase Your Reach on Social Media Read More »
What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion
Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It. Read More »
