Marketing Archives - HUNTER Digital

Three ways to inspire serendipitous discoveries for shoppers this holiday season

As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta […]

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5 Trends That Will Shape Brands’ Holiday Marketing in 2022

Marketing /

Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind. There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this

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Performance marketers are leaning into the brand building playbook

Marketing, Metrics /

RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns:

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Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now

Data security, Marketing /

Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online traffic––and holiday season first-party data. When collected and used effectively, holiday season first-party data can bring

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Level Up Your Holiday E-Commerce Marketing Strategy With SMS

Ecommerce, Email/SMS, Marketing /

Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during

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The BFCM tactics consumers loved (and loathed) this year

Ecommerce, Marketing /

It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve

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How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Email/SMS, Marketing /

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16

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How to create a customer insight strategy

Consumer Insights, Marketing /

An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out

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What is Remarketing? A Step-by-Step Guide for Ecommerce Stores

DTC, Marketing / gethunter

Shoppers are flooded with choices. It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, ecommerce brands are tasked with winning back shoppers who have

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Personalization strategies for every step of the buyer’s journey

AI, Ecommerce, Marketing / gethunter

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the

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