Black Friday 2022 Ecommerce Marketing Resources & Strategies

Cross-border business is booming. Here’s how retailers are tapping in

Consumer Insights, Ecommerce

The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17% […]

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What is SMS marketing 101: The ecommerce industry’s fastest growing owned marketing channel

Ecommerce, Email/SMS

On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are

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Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

Ecommerce, Email/SMS

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year.  As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals.  That’s a tall order. So we’ve rounded

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Laptop displaying Shopify website, promoting eCommerce solutions and partnership opportunities for creators and merchants.

Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs

Ecommerce, Uncategorized

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content  With Shopify Collabs, creators can easily discover and partner with merchants to

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Colorful shopping bags in red and black with various string handles, arranged on a dark background, symbolizing consumer shopping and e-commerce trends.

How to make it easier for customers to shop your business’ products

Consumer Insights, Ecommerce

Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop

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Person using a tablet to browse e-commerce content, surrounded by indoor plants, promoting digital marketing strategies for online retail.

Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

Ecommerce

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance

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E Commerce street sign with green traffic light in San Antonio, highlighting digital marketing relevance in ecommerce strategies.

The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

CPG, Ecommerce, Email/SMS

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer

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Woman browsing clothing racks in a boutique, exploring fashion options, with a teepee display and natural light from a window.

Personalization strategies for every step of the buyer’s journey

AI, Ecommerce, Marketing

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the

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Person holding a smartphone, illustrating mobile engagement and e-commerce strategies in digital marketing.

The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends

Ecommerce, Email/SMS

For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the

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