Metrics

The Definitive Guide to Product Analytics

Retail ecommerce sales hit almost $5 trillion in 2021 and are expected to reach over $7 trillion by 2025. Ecommerce is booming, and more and more ecommerce businesses are created daily. If you want to stay competitive, understanding why and how your customers interact with your products is key. Translation: You need reliable product analytics. What are product analytics? Product analytics …

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Performance marketers are leaning into the brand building playbook

RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns: …

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Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts. It wasn’t too long ago that advertisers preferred manual bidding outright. Smart Bidding is now commonly used and much more effective than ever before — over 92% of Google Ads accounts linked to Optmyzr use …

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The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels …

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Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.

What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion …

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Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, IG, TikTok, and Snapchat) remain the top channel. And, the best metrics to figure out whether an ad is working? Return on …

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10 Ways Data Analytics Can Optimize the Online Shopping Experience

Introduction After going into a global pandemic, and shoppers turned to online consumption, it resulted in large vast amounts of data with respect to processing and analyzing consumer shopping insights. We want to learn to be able to properly manage and understand the meanings and insights behind these kinds of data.  What we see in …

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