Ecommerce Archives - Page 2 of 3

Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year. As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals. That’s a tall order. So we’ve rounded […]

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The BFCM tactics consumers loved (and loathed) this year

Ecommerce, Marketing /

It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve

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Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs

Ecommerce, Uncategorized /

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content With Shopify Collabs, creators can easily discover and partner with merchants to

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How to make it easier for customers to shop your business’ products

Consumer Insights, Ecommerce /

Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop

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Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

Ecommerce /

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance

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The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

CPG, Ecommerce, Email/SMS /

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer

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Ready, Set, Shop – Youtube x Shopify

Ecommerce, News / gethunter

We’re launching a new partnership with Shopify and giving all eligible creators access to live shopping tools. Every day, people come to YouTube to shop – this includes me, a self-proclaimed sports fanatic. I use YouTube to hear from players, experts and my fellow fans and decide which new hat or jersey is the next

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Personalization strategies for every step of the buyer’s journey

AI, Ecommerce, Marketing / gethunter

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the

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The state of email marketing and SMS for fashion ecommerce: benchmarks, examples, and trends

Ecommerce, Email/SMS / gethunter

For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the

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Texts We Love: Amazon Prime Day Edition

Ecommerce, Email/SMS, Marketing / gethunter

Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand. Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4. Many consumers look

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