Calculate Your Return on Ad Spend (ROAS) Calculate Your Return on Ad Spend: The Ultimate Guide to Measuring and Optimising Advertising Performance Understanding return on ad spend (ROAS) gives marketers a clear measure of how much revenue every advertising dollar generates, and knowing the ROAS formula lets you make faster, more profitable budget decisions. This […]
Here’s a scenario SEO specialists know all too well: you find the perfect keywords, you create a blog post you’re sure Google will love, you post it, and it underperforms. Surprise! And not a good one at that. SEO forecasting can act as your method to avoid unpleasant surprises. What Is SEO Forecasting? SEO forecasting
SEO Forecasting: What Is It and Why Does It Matter? Read More »
If a global pandemic taught us anything, it’s that anyone can make things with their hands. DIY content on platforms like TikTok exploded. A quick YouTube search uncovered craft tutorials for everything from embroidery to woodworking. And sourdough was having a moment. It’s unsurprising that we collectively turned to crafts in a time of isolation. Studies show that
11 Easy and Profitable Crafts to Make and Sell in 2023 Read More »
1,400+ marketers joined us live in New York City and tuned in virtually for Thread 2022, our inaugural conference for conversational commerce. Thread was an action-packed two day event. We discussed all things conversational commerce, and hosted over 20 breakout sessions and peer roundtables, with plenty of opportunities to network and learn from the brightest minds in marketing.
Thread 2022: The Highlights From Our Customer Conference Read More »
With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. In a content-rich world, we want to make it easier for advertisers to feel confident in the environments where their brands appear, to reach new consumers and grow their businesses. That’s
Easier ways for brands to manage suitability across Google Read More »
As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta
Three ways to inspire serendipitous discoveries for shoppers this holiday season Read More »
Knowing how to build and iterate on a sales funnel is one of the most profitable concepts an entrepreneur can master. That’s because the process of turning someone into a paying customer requires multiple steps. First, a member of your target market encounters your marketing campaign and becomes a prospect. Then, they land on your website and
The Secret to Building a Profitable Sales Funnel With Ecommerce Expert Read More »
If there’s one thing a business needs to do to nail its offering it’s to understand its customer base – how they feel, what they need, and where they think improvements can be made. That’s why we’ve launched REVIEWS.io Survey, a feature rich but lightweight tool that allows you to easily gather customer feedback and
Support Business Performance and Growth Through Customer Surveys Read More »
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with
3 new ways to help attraction and tour operators reach more travelers Read More »
Your product catalog is filled with valuable data that you can use to personalize the SMS experience for your subscribers. Here’s how to do it. Consumers expect the brands they buy from to recognize their individual interests and tailor their messaging accordingly. They want to get product recommendations and promotions that meet their specific needs, rather than
How to Use Your Product Data to Send Better Text Messages Read More »
Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right product at the right price. Today at our annual Search On event, we announced nine new ways we’re transforming the way you shop with Google, bringing you a more immersive, informed and
9 new features and tools for easier shopping on Google Read More »
Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind. There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this
5 Trends That Will Shape Brands’ Holiday Marketing in 2022 Read More »
