How to Easily Monitor Search Queries in Google Ads If you’ve done PPC advertising for a few years, you’d have realized that Google likes to push you to show your ads for more and more search queries. In other words, it encourages you to run automated bidding and switch to broach match keyword type so […]
How to Monitor New Search Queries in Google Ads Easily Read More »
Analyzing emails carries a lot of weight as it gives you an accurate image of how well your emails work for your audience. But performing this analysis isn’t easy—data science is often a bit dry, easy to get wrong, and time-consuming. But don’t worry! In this article, we’ll go over the most important metrics you
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Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16
How iOS 16 Could Impact Your SMS Marketing—and How to Prepare Read More »
Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they’re working on making ad experiences
Google announces 4 new features for Discovery ad users Read More »
The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer
Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data. While data security has always been an important part of doing business, in recent years it’s become an increasingly urgent consideration. Public scandals, like those of Facebook and Cambridge
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An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out
We’re launching a new partnership with Shopify and giving all eligible creators access to live shopping tools. Every day, people come to YouTube to shop – this includes me, a self-proclaimed sports fanatic. I use YouTube to hear from players, experts and my fellow fans and decide which new hat or jersey is the next
Shoppers are flooded with choices. It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, ecommerce brands are tasked with winning back shoppers who have
What is Remarketing? A Step-by-Step Guide for Ecommerce Stores Read More »
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the
Personalization strategies for every step of the buyer’s journey Read More »
