Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right product at the right price. Today at our annual Search On event, we announced nine new ways we’re transforming the way you shop with Google, bringing you a more immersive, informed and […]
9 new features and tools for easier shopping on Google Read More »
Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind. There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this
5 Trends That Will Shape Brands’ Holiday Marketing in 2022 Read More »
RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns:
Performance marketers are leaning into the brand building playbook Read More »
Retail eCommerce sales hit almost $5 trillion in 2021 and are expected to reach over $7 trillion by 2025. Ecommerce is booming, and more and more eCommerce businesses are created daily. If you want to stay competitive, understanding why and how your customers interact with your products is key. Translation: You need reliable product analytics. What are product analytics? Product analytics
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts. It wasn’t too long ago that advertisers preferred manual bidding outright. Smart Bidding is now commonly used and much more effective than ever before — over 92% of Google Ads accounts linked to Optmyzr use
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow Read More »
Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience? Luckily, there are a few straightforward tweaks to your Pinterest marketing strategy that can help you grow your followers, your reach, and your ecommerce business. 10 tips for getting
How To Get Followers on Pinterest for Your Ecommerce Brand Read More »
Learn the difference between campaigns and triggered messages, plus strategies for using both to create a well-rounded SMS program. Your SMS program is up and running, and you’re ready to start sending text messages that engage your subscribers and inspire them to convert. But if you’re not sure what types of texts you should be
Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy Read More »
Every ecommerce business has finite resources, time, and budget when it comes to operations. To improve any area, others must take a hit. For example, launch a new project improving customer experience? Budget, resources, and time will increase. Try to reduce your budget, then you increase the time needed on projects. It’s always a tricky balance.
No More Tradeoffs: How DTC Brands Can Maintain Resources, Time, and Budget Read More »
Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data and also has added new Search Console reports to measure the performance and identify issues with your structured data. “These enhanced product experiences were previously only open to Merchant Center users,” the search company said. Expanded eligibility
When you’ve gained enough distance from catastrophe, it’s almost always possible to find a nugget of gold in a heap of dirt. If you’ve been sifting through the 2020s, you’ll find that more people have traded in the societal-collapse doomscrolling for the solace of outdoor sports. According to a December 2021 article published in the journal
