Facebook Archives - HUNTER Digital

Three ways to inspire serendipitous discoveries for shoppers this holiday season

As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta […]

Three ways to inspire serendipitous discoveries for shoppers this holiday season Read More »

Performance marketers are leaning into the brand building playbook

Marketing, Metrics /

RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns:

Performance marketers are leaning into the brand building playbook Read More »

Cross-border business is booming. Here’s how retailers are tapping in

Consumer Insights, Ecommerce /

The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17%

Cross-border business is booming. Here’s how retailers are tapping in Read More »

How to make it easier for customers to shop your business’ products

Consumer Insights, Ecommerce /

Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop

How to make it easier for customers to shop your business’ products Read More »

Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

Ecommerce /

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance

Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating Read More »

Meet the ‘no-compromise’ fashion and beauty shopper

Ecommerce, Retail / gethunter

Today’s consumers see no difference between online and offline channels – it’s all just shopping. The lines between digital and physical retail have long blurred together, but as omnichannel shopping gives way to a new era of hybrid retail, these two worlds are coalescing into something new. Today’s “no-compromise shopper” expects to see the best

Meet the ‘no-compromise’ fashion and beauty shopper Read More »

Let’s Talk! (212) 202-1431

Facebook