Attentive

Thread 2022: The Highlights From Our Customer Conference

1,400+ marketers joined us live in New York City and tuned in virtually for Thread 2022, our inaugural conference for conversational commerce. Thread was an action-packed two day event. We discussed all things conversational commerce, and hosted over 20 breakout sessions and peer roundtables, with plenty of opportunities to network and learn from the brightest minds in marketing. […]

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How to Use Your Product Data to Send Better Text Messages

Your product catalog is filled with valuable data that you can use to personalize the SMS experience for your subscribers. Here’s how to do it. Consumers expect the brands they buy from to recognize their individual interests and tailor their messaging accordingly. They want to get product recommendations and promotions that meet their specific needs, rather than

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5 Trends That Will Shape Brands’ Holiday Marketing in 2022

Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind.  There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this

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Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy

Learn the difference between campaigns and triggered messages, plus strategies for using both to create a well-rounded SMS program.  Your SMS program is up and running, and you’re ready to start sending text messages that engage your subscribers and inspire them to convert. But if you’re not sure what types of texts you should be

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Level Up Your Holiday E-Commerce Marketing Strategy With SMS

Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during

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Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year.  As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals.  That’s a tall order. So we’ve rounded

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How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox.  As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16

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