Blog - Page 4 of 8 - HUNTER Digital

Cross-border business is booming. Here’s how retailers are tapping in

Consumer Insights, Ecommerce / gethunter

The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17% […]

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Google Responsive Search Ads: Here’s Everything You Need to Know

Search Marketing / gethunter

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query. They were introduced in 2018 by Google as a way to help advertisers find the winning

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What is SMS marketing 101: The ecommerce industry’s fastest growing owned marketing channel

Ecommerce, Email/SMS / gethunter

On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are

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Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

Ecommerce, Email/SMS / gethunter

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year. As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals. That’s a tall order. So we’ve rounded

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Zero, First, Second, & Third Party Data

Analytics, Data security / gethunter

Whether you’re a lyrical artist like me or not, you’ve always got data on your mind. Who are our customers, really? Who are we targeting? Where do they come from? Who else has information on our target customer? These are all questions that can be answered through zero, first, second, & third party data. But,

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Advancing transparency for buyers and publishers

News, Strategy / gethunter

Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become more complex, tracking where the money goes has become more difficult. On average 15% of advertiser spend is unattributable, according to some industry estimates. One

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The BFCM tactics consumers loved (and loathed) this year

Ecommerce, Marketing / gethunter

It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve

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Enhanced A/B testing for better flow email performance

Email/SMS / gethunter

Being able to easily identify what content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new and

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Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs

Ecommerce, Uncategorized / gethunter

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content With Shopify Collabs, creators can easily discover and partner with merchants to

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