Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand. Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4. Many consumers look […]
“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a digital marketing consultant who has worked with brands like Viacom and Tapestry, has a decade of experience
The 13 Best Marketing Channels for Growing Your Ecommerce Business Read More »
Success in eCommerce used to result from three things – ad spend, competitive pricing, and maximum convenience for the customer. But the landscape has shifted dramatically, and if you plan to move forward in the months ahead, you need a growth strategy that’s evolved with it. The list of challenges facing eCommerce businesses today is
With Father’s Day quickly approaching, consumers are already on the lookout for the perfect gift to make dad’s day. They’re expected to spend $20 billion this year, with many searching for gifts that are unique or different, or that create a special memory. Keep in mind, this holiday can be sensitive for some, and not everyone
SMS Strategies: Texts We Love: Father’s Day Edition Read More »
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit. Ask any marketer on the street if they’re using AI in their marketing strategy, and the answer is guaranteed to be either “yes” or
