When you’ve gained enough distance from catastrophe, it’s almost always possible to find a nugget of gold in a heap of dirt. If you’ve been sifting through the 2020s, you’ll find that more people have traded in the societal-collapse doomscrolling for the solace of outdoor sports. According to a December 2021 article published in the journal […]
Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints
On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are
It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve
The BFCM tactics consumers loved (and loathed) this year Read More »
Being able to easily identify what content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new and
Enhanced A/B testing for better flow email performance Read More »
The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer
For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the
