As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and […]
An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels
The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions Read More »
Ecommerce brands face a catch-22 right now – how to deliver the tailor-made experience consumers want when those same consumers demand greater privacy online. As a source of zero-party data, review attributes are a viable solution. And thanks to a major update to our Review Attributes feature, you now have much greater control over the
Collect Zero-Party Data and Drive Personalisation at Scale with Review Attributes Read More »
Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online traffic––and holiday season first-party data. When collected and used effectively, holiday season first-party data can bring
Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now Read More »
Over the last four years, buy now, pay later (BNPL) has taken off in the US. Drawing widespread adoption with a unique ease and flexibility that blends the benefits of credit, short repayment terms, and app-based shopping, BNPL rose to success during the pandemic as consumers with tighter wallets looked for alternative funding methods. Consumers
How buy now, pay later providers can seize opportunities amid market volatility Read More »
Often, it takes deep pockets to start and scale a business, but many budding entrepreneurs are cash-strapped with limited savings. When venture capitalists and angel investors aren’t an option, there’s another door: borrowing from a lender. But how do you convince a bank to lend to you when you’re the new business on the block?
Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints
Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during
Level Up Your Holiday E-Commerce Marketing Strategy With SMS Read More »
The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17%
Cross-border business is booming. Here’s how retailers are tapping in Read More »
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query. They were introduced in 2018 by Google as a way to help advertisers find the winning
Google Responsive Search Ads: Here’s Everything You Need to Know Read More »
