For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%). While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the […]
Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand. Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4. Many consumers look
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With Father’s Day quickly approaching, consumers are already on the lookout for the perfect gift to make dad’s day. They’re expected to spend $20 billion this year, with many searching for gifts that are unique or different, or that create a special memory. Keep in mind, this holiday can be sensitive for some, and not everyone
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