People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also […]
Here’s how online shoppers are finding inspiration Read More »
Today’s consumers see no difference between online and offline channels – it’s all just shopping. The lines between digital and physical retail have long blurred together, but as omnichannel shopping gives way to a new era of hybrid retail, these two worlds are coalescing into something new. Today’s “no-compromise shopper” expects to see the best
Meet the ‘no-compromise’ fashion and beauty shopper Read More »
What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion
Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It. Read More »
“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a digital marketing consultant who has worked with brands like Viacom and Tapestry, has a decade of experience
The 13 Best Marketing Channels for Growing Your Ecommerce Business Read More »
Success in eCommerce used to result from three things – ad spend, competitive pricing, and maximum convenience for the customer. But the landscape has shifted dramatically, and if you plan to move forward in the months ahead, you need a growth strategy that’s evolved with it. The list of challenges facing eCommerce businesses today is
Top Ecommerce Strategies for Rapid Growth Read More »
Online shopping is convenient. No doubt about it. You can browse products from brands anywhere—on your desktop while you’re at home sitting on the couch or on your mobile device while you’re out and about. Basically, if you have access to the internet, you can shop. But there is a downside to such widespread accessibility—there’s
How brands strategically employ user-generated content to acquire more customers Read More »
The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, IG, TikTok, and Snapchat) remain the top channel. And, the best metrics to figure out whether an ad is working? Return on
Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success Read More »
