Ecommerce Archives - HUNTER Digital

The Secret to Building a Profitable Sales Funnel With Ecommerce Expert

Knowing how to build and iterate on a sales funnel is one of the most profitable concepts an entrepreneur can master. That’s because the process of turning someone into a paying customer requires multiple steps. First, a member of your target market encounters your marketing campaign and becomes a prospect. Then, they land on your website and […]

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How To Get Followers on Pinterest for Your Ecommerce Brand

Ecommerce /

Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience? Luckily, there are a few straightforward tweaks to your Pinterest marketing strategy that can help you grow your followers, your reach, and your ecommerce business. 10 tips for getting

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Google expands enhanced product experiences to more e-commerce sites and releases new Search Console reports

Analytics, Ecommerce /

Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data and also has added new Search Console reports to measure the performance and identify issues with your structured data. “These enhanced product experiences were previously only open to Merchant Center users,” the search company said. Expanded eligibility

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Your full marketing funnel guide for sporting goods ecommerce: best practices, trends, and examples

Ecommerce, Fashion /

When you’ve gained enough distance from catastrophe, it’s almost always possible to find a nugget of gold in a heap of dirt. If you’ve been sifting through the 2020s, you’ll find that more people have traded in the societal-collapse doomscrolling for the solace of outdoor sports. According to a December 2021 article published in the journal

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How To Make Your Own Ecommerce Strategy

Ecommerce, SEO /

As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and

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Collect Zero-Party Data and Drive Personalisation at Scale with Review Attributes

Data security, Ecommerce /

Ecommerce brands face a catch-22 right now – how to deliver the tailor-made experience consumers want when those same consumers demand greater privacy online. As a source of zero-party data, review attributes are a viable solution. And thanks to a major update to our Review Attributes feature, you now have much greater control over the

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How buy now, pay later providers can seize opportunities amid market volatility

Ecommerce /

Over the last four years, buy now, pay later (BNPL) has taken off in the US. Drawing widespread adoption with a unique ease and flexibility that blends the benefits of credit, short repayment terms, and app-based shopping, BNPL rose to success during the pandemic as consumers with tighter wallets looked for alternative funding methods. Consumers

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Level Up Your Holiday E-Commerce Marketing Strategy With SMS

Ecommerce, Email/SMS, Marketing /

Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during

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Cross-border business is booming. Here’s how retailers are tapping in

Consumer Insights, Ecommerce /

The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17%

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What is SMS marketing 101: The ecommerce industry’s fastest growing owned marketing channel

Ecommerce, Email/SMS /

On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are

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