Faraday

Building trust: How brands can answer common data security questions

Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data. While data security has always been an important part of doing business, in recent years it’s become an increasingly urgent consideration. Public scandals, like those of Facebook and Cambridge […]

Building trust: How brands can answer common data security questions Read More »

Personalization strategies for every step of the buyer’s journey

The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the

Personalization strategies for every step of the buyer’s journey Read More »