Strategy

Three ways to inspire serendipitous discoveries for shoppers this holiday season

As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta […]

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Ready Together: 3 ways agencies can help clients drive digital transformation

When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with

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