How to Use Your Product Data to Send Better Text Messages
Your product catalog is filled with valuable data that you can use to personalize the SMS experience for your subscribers. Here’s how to do it. Consumers expect the brands they buy from to recognize their individual interests and tailor their messaging accordingly. They want to get product recommendations and promotions that meet their specific needs, rather than […]
Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy
Learn the difference between campaigns and triggered messages, plus strategies for using both to create a well-rounded SMS program. Your SMS program is up and running, and you’re ready to start sending text messages that engage your subscribers and inspire them to convert. But if you’re not sure what types of texts you should be […]
How to use email segmentation to personalize your marketing messages and improve email marketing ROI
Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints […]
Level Up Your Holiday E-Commerce Marketing Strategy With SMS
Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during […]
What is SMS marketing 101: The ecommerce industry’s fastest growing owned marketing channel
On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are […]
Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022
Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year. As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals. That’s a tall order. So we’ve rounded […]
Enhanced A/B testing for better flow email performance
Being able to easily identify what content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new and […]
How To Put Your Email Marketing Analytics Data To Good Use
Analyzing emails carries a lot of weight as it gives you an accurate image of how well your emails work for your audience. But performing this analysis isn’t easy—data science is often a bit dry, easy to get wrong, and time-consuming. But don’t worry! In this article, we’ll go over the most important metrics you […]
How iOS 16 Could Impact Your SMS Marketing—and How to Prepare
Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16 […]
The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends
The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer […]