Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

Key takeaways

Paid media is essential for fast growth and visibility in today’s competitive digital marketing world, giving businesses better targeting and measurable results. The best paid media agencies use technology, custom strategies, and transparent reporting to drive real business growth, with Hunter Digital leading through a data-driven and client-focused approach.

Key points:

Paid media allows brands to reach the right audience quickly with targeted and testable campaigns.
Top agencies blend creative work & media buying, access exclusive ad features, & use proprietary analytics to get measurable results.
Industry specialization helps agencies deliver more effective strategies faster by understanding unique client needs.
Clear communication, customized planning, frequent reporting, and ongoing optimization are must-haves for successful partnerships.
Hunter Digital stands out with its real-time data, multichannel expertise, and relentless focus on performance and transparency.

Topic

Key Insight

Why It Matters

Action Items

Paid Media Importance

Accelerates growth and delivers measurable marketing results.

Agency Specialization

Agencies with industry experience customize strategies for better outcomes.

Not all campaigns or industries are the same.

Choose an agency with direct experience in your sector.

Core Capabilities

Top agencies blend creative, data, platform access, and transparency.

These factors separate leading agencies from the rest.

Look for agencies with these strengths when vetting firms.

Hunter Digital Approach

Uses proprietary analytics, ongoing optimization, and open reporting for growth-focused work.

Provides transparent, results-driven marketing partnerships.

Prioritize agencies offering data-driven, honest service.

Evaluating Agencies

Asking about customization, reporting, team, & past success reveals agency fit.

Ensures you hire a truly effective marketing partner.

Always ask key questions to assess agency capability.

Why Paid Media Is the Backbone of Modern Digital Marketing

Paid media is now the core engine behind fast growth and visibility for brands. Whether your business is new or already established, digital marketing is too competitive to rely on organic progress alone. Paid media lets you put your brand in front of the right people, on the right platforms, at the right time.

Here’s the simple truth: Companies investing in paid media see faster results. You can target specific audiences, test and scale creative ideas, and get new customers—all with measurable results. As a digital marketing agency, we’ve watched businesses double or triple their revenue after launching campaigns built on data and performance. No guesswork. Just proof that paid media works.

What Makes an Agency One of the Best Paid Media Agencies

Top paid media agencies do more than run ads. They combine technology, creativity, and proven strategy to build lasting growth for their clients. The best agencies know how to match digital marketing tactics to each client’s goals and industry.

Why does that matter? Because not every campaign or client is alike. An eCommerce clothing brand needs something different from a B2B SaaS company. The best paid media agencies understand this—they customize everything, from ad copy to budget splits, based on your business.

From my experience at Hunter Digital, successful paid media comes down to six main strengths:

Integrated creative and media buying—so your ads not only look good, they actually convert.
Access to beta ad features and exclusive partnerships with Google, Meta, TikTok, Pinterest, and more.
Proprietary analytics platforms for real-time insights and quick pivots when results change.
A proven track record of real, measurable ROI.
Custom strategies for each industry.
Transparent reporting and reliable communication.

Agencies praised on industry lists—like these top-rated paid media shops—all share those traits.

Categories of Paid Media Agencies and Why Specialization Matters

Answer first: Not all paid media agencies offer the same thing, & choosing one with experience in your industry can cut your learning curve in half.

Specializations you’ll find in the market:

Enterprise and Fortune 500: Focus on complex, cross-channel buys and advanced analytics. Key for big budgets and global brands.
SaaS and Performance Marketing: Optimize long sales cycles, lead generation, and audience nurturing with laser-targeted search engine marketing and multi-step retargeting.
eCommerce and Direct Response: Maximize every ad dollar to boost sales, lower CPA, and unlock paid social and Google Shopping tactics.
Creator Campaigns: Pair brands with trusted influencers, perfect for Gen Z and those who want authenticity at scale.

At Hunter Digital, we’ve worked with clients across these categories. But no matter the industry, our approach is always data-first and growth-focused. If the numbers aren’t moving up, we’re not finished.

Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year.

As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals.

That’s a tall order. So we’ve rounded up holiday marketing resources from around the web to help you plan your best holiday season yet—from now through December.

1. ‘90s-inspired interactive guide with SMS examples, interviews, tips, & more

Grab your flannel and fire up your modem, because this holiday season, we’re throwing it back to the ‘90s. Explore our Holiday Marketing Reboot, an interactive resource full of holiday tips and strategies you can easily implement for your own brand. It’s got SMS examples, interviews with marketers at brands like GUESS and Jones Road Beauty, a template discovery quiz, and more.

2. Holiday planning checklist to prepare your SMS program sooner rather than later

This year, many consumers will be making their holiday purchases earlier than ever to avoid price hikes, out of stock inventory, and potential shipping delays. We put together this guide to help you prepare for a longer holiday shopping season—and drive revenue from now through Black Friday and Cyber Monday. Use it as a checklist to make sure your SMS program is ready now to make the biggest impact later.

3. A webinar that will help you create a winning SMS marketing plan for BFCM

During last year’s Cyber Week, the brands who partner with us generated over $830 million from SMS marketing. Tune in to this webinar to hear how they did it, and get best practices for making 2022 your best holiday season yet—including Black Friday marketing strategies, ideas to break through the noise, and tips for optimizing your marketing efforts.

4. 16 SMS marketing strategies for boosting holiday revenue

Whether you’re just getting your text messaging program up and running, or you’re looking for ways to grow your existing one, here are 16 key holiday SMS marketing strategies your brand can use to hit—and exceed—your revenue goals this year. Plus, get inspired by real SMS campaigns sent by Attentive customers.

5. 33 step-by-step marketing recipes to cook up your best holiday season yet

With over 100 pages of expert-crafted tips and best practices, Privy’s e-commerce marketing recipes ebook is jam-packed with the tools you need to succeed this holiday season. You’ll find recipes like How To Reduce Cart Abandonment By 10%, Creating IRL Shopping Experiences Online This Holiday Season, Building Your SMS List From The Ground Up, and everything in between.

6. Holiday marketing tips from 12 e-commerce experts

E-commerce analytics platform Daasity asked industry experts to share their best advice for boosting e-commerce holiday revenue. Check out the post for a roundup of pro tips on topics including post-purchase experiences, loyalty and retention strategies, and automation.

7. This webinar all about how to scale your SMS list before Black Friday and Cyber Monday

The first step of using your SMS program to drive holiday success is growing your list of text subscribers now, so you can start building an audience who will be excited to shop your holiday sales—either for themselves or someone else. Watch this on-demand webinar for actionable tips on how to scale your SMS subscriber base before Black Friday and Cyber Monday.

8. 150+ real-life examples and tips to drive more holiday revenue with SMS

Our interactive “choose your own adventure” holiday resource from 2021 includes three different paths to explore and discover tips based on your brand’s goals for the season. Whether you’re looking to drive traffic to your physical and online stores, increase e-commerce revenue, nurture your loyal audience, or all of the above, our SMS Holiday Village will help you reach your goals (while having a little bit of fun).

9. Campaign ideas to keep the shopping momentum going in December (and beyond)

The holiday shopping rush tends to slow down after Black Friday and Cyber Monday, so December is the time for marketers to keep the momentum going with more exclusive content and promotions aimed at just-in-time and last minute shoppers. From promoting daily deal campaigns to encouraging gift card purchases, here are 16 text messaging ideas from retail and e-commerce marketing leaders to help you drive revenue through December.

Written by Attentive (Author: Kayla Ellman)

Link to Original Blog: https://www.attentive.com/blog/black-friday-marketing-resources