How To Make Your Own Ecommerce Strategy
As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and […]
Collect Zero-Party Data and Drive Personalisation at Scale with Review Attributes
Unlocking Zero-Party Data: Scale Personalisation with Review Attributes Ecommerce brands face a catch-22 right now – how to deliver the tailor-made experience consumers want when those same consumers demand greater privacy online. As a source of zero-party data, review attributes are a viable solution. And thanks to a major update to our Review Attributes feature, […]
How buy now, pay later providers can seize opportunities amid market volatility
Over the last four years, buy now, pay later (BNPL) has taken off in the US. Drawing widespread adoption with a unique ease and flexibility that blends the benefits of credit, short repayment terms, and app-based shopping, BNPL rose to success during the pandemic as consumers with tighter wallets looked for alternative funding methods. Consumers […]
Level Up Your Holiday E-Commerce Marketing Strategy With SMS
Dig into our top tips to make SMS a featured player in your holiday marketing. Get a head start on holiday planning by browsing BFCM examples, message templates, and more in our Holiday Marketing Reboot. You’ve set important goals for the holidays, and you need channels that work smarter (not harder) to help you achieve them during […]
Cross-border business is booming. Here’s how retailers are tapping in
The world is getting smaller as technology makes it easier to shop from anywhere. Every year people are purchasing more and more from other countries, with cross-border e-commerce growth now outpacing domestic e-commerce growth by 50%. By 2026, it’s estimated the global cross-border e-commerce market will be worth $2.2 trillion—a compound annual growth rate of 17% […]
What is SMS marketing 101: The ecommerce industry’s fastest growing owned marketing channel
On average, ecommerce brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Klaviyo data as of Q1 2022. These brands are, of course, also driving more revenue through their SMS marketing program, but they are […]
Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022
Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year. As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals. That’s a tall order. So we’ve rounded […]
The BFCM tactics consumers loved (and loathed) this year
It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve […]
Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs
Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content With Shopify Collabs, creators can easily discover and partner with merchants to […]
How to make it easier for customers to shop your business’ products
Earlier this summer, we shared resources to help you open a virtual storefront for your business on Facebook and Instagram. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile. But now that your shop […]