How To Make Your Own Ecommerce Strategy

Key takeaways

Paid media is essential for fast growth and visibility in today’s competitive digital marketing world, giving businesses better targeting and measurable results. The best paid media agencies use technology, custom strategies, and transparent reporting to drive real business growth, with Hunter Digital leading through a data-driven and client-focused approach.

Key points:

Paid media allows brands to reach the right audience quickly with targeted and testable campaigns.
Top agencies blend creative work & media buying, access exclusive ad features, & use proprietary analytics to get measurable results.
Industry specialization helps agencies deliver more effective strategies faster by understanding unique client needs.
Clear communication, customized planning, frequent reporting, and ongoing optimization are must-haves for successful partnerships.
Hunter Digital stands out with its real-time data, multichannel expertise, and relentless focus on performance and transparency.

Topic

Key Insight

Why It Matters

Action Items

Paid Media Importance

Accelerates growth and delivers measurable marketing results.

Agency Specialization

Agencies with industry experience customize strategies for better outcomes.

Not all campaigns or industries are the same.

Choose an agency with direct experience in your sector.

Core Capabilities

Top agencies blend creative, data, platform access, and transparency.

These factors separate leading agencies from the rest.

Look for agencies with these strengths when vetting firms.

Hunter Digital Approach

Uses proprietary analytics, ongoing optimization, and open reporting for growth-focused work.

Provides transparent, results-driven marketing partnerships.

Prioritize agencies offering data-driven, honest service.

Evaluating Agencies

Asking about customization, reporting, team, & past success reveals agency fit.

Ensures you hire a truly effective marketing partner.

Always ask key questions to assess agency capability.

Why Paid Media Is the Backbone of Modern Digital Marketing

Paid media is now the core engine behind fast growth and visibility for brands. Whether your business is new or already established, digital marketing is too competitive to rely on organic progress alone. Paid media lets you put your brand in front of the right people, on the right platforms, at the right time.

Here’s the simple truth: Companies investing in paid media see faster results. You can target specific audiences, test and scale creative ideas, and get new customers—all with measurable results. As a digital marketing agency, we’ve watched businesses double or triple their revenue after launching campaigns built on data and performance. No guesswork. Just proof that paid media works.

What Makes an Agency One of the Best Paid Media Agencies

Top paid media agencies do more than run ads. They combine technology, creativity, and proven strategy to build lasting growth for their clients. The best agencies know how to match digital marketing tactics to each client’s goals and industry.

Why does that matter? Because not every campaign or client is alike. An eCommerce clothing brand needs something different from a B2B SaaS company. The best paid media agencies understand this—they customize everything, from ad copy to budget splits, based on your business.

From my experience at Hunter Digital, successful paid media comes down to six main strengths:

Integrated creative and media buying—so your ads not only look good, they actually convert.
Access to beta ad features and exclusive partnerships with Google, Meta, TikTok, Pinterest, and more.
Proprietary analytics platforms for real-time insights and quick pivots when results change.
A proven track record of real, measurable ROI.
Custom strategies for each industry.
Transparent reporting and reliable communication.

Agencies praised on industry lists—like these top-rated paid media shops—all share those traits.

Categories of Paid Media Agencies and Why Specialization Matters

Answer first: Not all paid media agencies offer the same thing, & choosing one with experience in your industry can cut your learning curve in half.

Specializations you’ll find in the market:

Enterprise and Fortune 500: Focus on complex, cross-channel buys and advanced analytics. Key for big budgets and global brands.
SaaS and Performance Marketing: Optimize long sales cycles, lead generation, and audience nurturing with laser-targeted search engine marketing and multi-step retargeting.
eCommerce and Direct Response: Maximize every ad dollar to boost sales, lower CPA, and unlock paid social and Google Shopping tactics.
Creator Campaigns: Pair brands with trusted influencers, perfect for Gen Z and those who want authenticity at scale.

At Hunter Digital, we’ve worked with clients across these categories. But no matter the industry, our approach is always data-first and growth-focused. If the numbers aren’t moving up, we’re not finished.

As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO.

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process.

What is ecommerce SEO?

Ecommerce seo is the process of making your online store visible in search results so that people doing searches related to what you offer are likely to come across your website. An optimized ecommerce site is more likely to rank highly in SERPs and drive organic traffic.

Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what you offer. When people can find your site and learn about what you offer, they’re also more likely to make a purchase.

This type of SEO is not that different from general SEO. Still, you will focus your efforts on optimizing your site to benefit your products, like writing high-quality and keyword-rich product descriptions.

Ecommerce SEO Strategy

1. Keyword Research

Your ecommerce SEO process should begin with keyword research for your site, especially for your product pages.

This research will help you learn the words most commonly used when people search for products related to your business. You’ll then want to use these keywords in the content on your site, so Google learns when to surface your website in SERPs and so searchers know what they’ll find on your page when they click.

The image below is a product page from Supergoop for one of its sunscreen products, Unseen Sunscreen. The brief product description uses keywords that people often search for when researching sunscreens: invisible sunscreen, scentless sunscreen, SPF 40.

You can also conduct keyword research based on your competitors to see what they’re ranking for that you aren’t. Ahrefs Content Gap Tool is a high-quality option for doing this, and you can enter the URLs for your competitors and get a full report.

2.On-page SEO

On-page SEO elements help search engines understand what’s on your site pages, like your content and HTML elements. These elements often include your keywords, so keyword research is always the first step.

1. Meta Titles

Meta titles are the headings you use to describe what’s on your page content. When you write them, you’d want to summarize the main topic of your page with a related keyword. The image below is an example from Shopify, an ecommerce platform for businesses, where the meta title describes exactly what the business is for: selling online.

2. Meta Descriptions

Meta descriptions are snippets of text in SERPs that describe what’s on specific pages. It helps searchers assess if the page is relevant to what they are looking for. This summary is only visible in search results, and when writing them, you should include your target keywords.

The image below is an example of a meta description from Dollar Shave Club that reads, “Everything you need in the bathroom – from razor blades to grooming products – automatically delivered to your door. It doesn’t get any simpler than that.”

Within your meta descriptions, your ecommerce store can also greatly benefit from including reviews and star ratings for your products as it helps you build trust. You can do this by using review snippet schema markup.

3. URL Structure

Your URL structure refers to your subdirectories and slugs that categorize your website. Best practices are to keep your URLs simple, use relevant keywords, and always hyphenate your slugs.

The hierarchy of your URLs should be clear, so browsers and search engines know when your pages are getting more specific.

Let’s take HubSpot URLs as an example. The HubSpot domain is hubspot.com.

If you’re researching HubSpot’s marketing software and its specific tools, the URL becomes hubspot.com/products/marketing, where

/products is a subdirectory
/marketing is a slug

Telling Google that /marketing is a product page that gets more specific. Then, if you’re interested in the social media management software, the URL becomes hubspot.com/products/marketing/social-inbox, where

/social-inbox is an additional slug for a specific tool within a specific product

4. Product Descriptions

Product and category descriptions clearly explain what your product is. When writing them, you want to include the keywords you’ve gathered in your research.

On the Social Media Management product page from HubSpot, the product is described using relevant long-tail keywords that people will often search, like publishing content, social media ROI, and monitoring social mentions.

5. Structured Data

Structured data is the code on your website that explains the content on your page to help with indexing. You want to add structured data markups to your product pages to ensure optimization.

Google has an entire database of product-related structured data for shipping information, offers, pricing, and product availability — really anything you need to sell your products. You can simply copy and paste it into your site’s schema markup, add your unique elements, and check if it’s valid using the Rich Results Test.

6. Images and Image Alt Text

All ecommerce websites should use high-quality images to display their products. While they help drive a sale, images with the right keywords and descriptive alt text can help you show up in search results and image packs.

For example, here’s an image from the WordPress website with the alt text “Devices showing the WordPress mobile app.” The alt text describes what’s in the picture, and the description allows it to show up in image search results for WordPress Mobile.

3.Technical SEO

Technical SEO is what makes your site run and easy to navigate. For ecommerce sites, focus on optimizing your website speed.

As you likely include a lot of text to describe your products, images to show off your products, and maybe videos for product demonstrations, your site can take a long time to load. Aim to compress all files on your site to ensure they can load fast enough that browsers aren’t frustrated and waiting for results. Conversion rates drop by an average of 4.42% with each additional second of load time, so this is critical.

You also want to make sure that your code is clean because it can impact load times. All SEO practices work in tandem, so using the correct structured data can help you ensure your code is clean and easy for bots to read.

4. Backlinks

Backlinks, also known as off-page SEO, are important for ecommerce sites as they drive traffic. Seek out backlinks from sources with positive reputations, are authoritative, and relate to what you offer.

Some popular strategies for getting backlinks are reclaiming unlinked mentions of your business, getting mentioned in listicles, and using high-quality images that sites can use to link back to your content.

A creative way to get backlinks for an ecommerce site is through collaborations with influencers or affiliates. They can promote your products and share links to your site with their audience.

5. Optimize For Mobile

Optimizing your ecommerce site for mobile is a must for your SEO strategy, as mobile devices generate about half of all global website traffic and 41% of web traffic.

Responsive mobile design is how you ensure your ecommerce site can adapt to whatever device a visitor uses. This means mobile buttons that resize, images and graphics that scale, typography, and text size — really anything that can change based on the size of someone’s screen.

Ecommerce SEO Audit

Your ecommerce SEO audit will monitor the same elements that make up your strategy. Running one is beneficial because you’ll get a checklist of improvements to make that will benefit your rankings once you finish.

Here are some questions you can use to guide yourself during your audit.

Keyword Research

Which keywords do you currently rank for?
What keyword opportunities can you pursue?

On-Page SEO

Do you have descriptive meta descriptions?
Are your meta titles related to your page content?
Do your product descriptions use target keywords?
Do your product descriptions clearly explain what you’re selling?
Do your images have descriptive, keyword-rich alt text?
Do you use product-specific structured data?
Is your structured data valid by Google’s standards?

Technical SEO

What is your current page speed?
Are your images compressed?
Are your videos compressed?
Is your schema markup clean?
Has your site been indexed by Google?

Backlinks

What current backlinks do you have?
Are your current backlinks from authoritative sources?
What websites can you get backlinks from?
Do you have any unlinked mentions to claim?

Mobile Optimization

Are your images scalable?
Are your graphics and vectors scalable?
Is your text scalable?
Does your website automatically respond to different device sizes?
Does your website pass the mobile optimization test?

Written by Hubspot (Author: Flori Needle)

Link to Original Blog: https://blog.hubspot.com/marketing/ecommerce-seo-must-haves-on-off-page