Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now
Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online traffic––and holiday season first-party data. When collected and used effectively, holiday season first-party data can bring […]
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