Easier ways for brands to manage suitability across Google
With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. In a content-rich world, we want to make it easier for advertisers to feel confident in the environments where their brands appear, to reach new consumers and grow their businesses. That’s […]
Three ways to inspire serendipitous discoveries for shoppers this holiday season
As people define their new normal and return to pre-pandemic levels of seasonal spending, browsing and shopping on social media continue to accelerate, with shoppers expecting a more personal, entertaining and immersive experience. Connecting with and inspiring holiday shoppers while creating a seamless experience, will be key for brands looking to reach new audiences. Meta […]
The Secret to Building a Profitable Sales Funnel With Ecommerce Expert
Knowing how to build and iterate on a sales funnel is one of the most profitable concepts an entrepreneur can master. That’s because the process of turning someone into a paying customer requires multiple steps. First, a member of your target market encounters your marketing campaign and becomes a prospect. Then, they land on your website and […]
Support Business Performance and Growth Through Customer Surveys
If there’s one thing a business needs to do to nail its offering it’s to understand its customer base – how they feel, what they need, and where they think improvements can be made. That’s why we’ve launched REVIEWS.io Survey, a feature rich but lightweight tool that allows you to easily gather customer feedback and […]
3 new ways to help attraction and tour operators reach more travelers
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with […]
How to Use Your Product Data to Send Better Text Messages
Your product catalog is filled with valuable data that you can use to personalize the SMS experience for your subscribers. Here’s how to do it. Consumers expect the brands they buy from to recognize their individual interests and tailor their messaging accordingly. They want to get product recommendations and promotions that meet their specific needs, rather than […]
9 new features and tools for easier shopping on Google
Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right product at the right price. Today at our annual Search On event, we announced nine new ways we’re transforming the way you shop with Google, bringing you a more immersive, informed and […]
5 Trends That Will Shape Brands’ Holiday Marketing in 2022
Consumers’ personal finances are in flux. This holiday season, they’re adjusting their shopping strategy with long-term benefits in mind. There’s a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. Brands are feeling the pinch, too. Marketers are working with leaner budgets and making targeted bets on their efforts this […]
Performance marketers are leaning into the brand building playbook
RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns: […]
The Definitive Guide to Product Analytics
Retail eCommerce sales hit almost $5 trillion in 2021 and are expected to reach over $7 trillion by 2025. Ecommerce is booming, and more and more eCommerce businesses are created daily. If you want to stay competitive, understanding why and how your customers interact with your products is key. Translation: You need reliable product analytics. What are product analytics? Product analytics […]