CPG

The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

CPG, Ecommerce, Email/SMS /

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer […]

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Reimagining Retail: How shopping is entering a new hybrid reality

CPG, Retail /

Introduction The COVID-19 pandemic has brought unprecedented change to the retail industry and fundamentally altered consumer behaviour. From the festive season shopping rush to fashion week, brands have been forced to adapt to these changes and reimagine many of their offline experiences online. This digital renaissance represents a broader retail shift moving forwards: E-commerce is

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