The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends
The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer […]
