Texts We Love: Amazon Prime Day Edition

Key takeaways

Paid media is essential for fast growth and visibility in today’s competitive digital marketing world, giving businesses better targeting and measurable results. The best paid media agencies use technology, custom strategies, and transparent reporting to drive real business growth, with Hunter Digital leading through a data-driven and client-focused approach.

Key points:

Paid media allows brands to reach the right audience quickly with targeted and testable campaigns.
Top agencies blend creative work & media buying, access exclusive ad features, & use proprietary analytics to get measurable results.
Industry specialization helps agencies deliver more effective strategies faster by understanding unique client needs.
Clear communication, customized planning, frequent reporting, and ongoing optimization are must-haves for successful partnerships.
Hunter Digital stands out with its real-time data, multichannel expertise, and relentless focus on performance and transparency.

Topic

Key Insight

Why It Matters

Action Items

Paid Media Importance

Accelerates growth and delivers measurable marketing results.

Agency Specialization

Agencies with industry experience customize strategies for better outcomes.

Not all campaigns or industries are the same.

Choose an agency with direct experience in your sector.

Core Capabilities

Top agencies blend creative, data, platform access, and transparency.

These factors separate leading agencies from the rest.

Look for agencies with these strengths when vetting firms.

Hunter Digital Approach

Uses proprietary analytics, ongoing optimization, and open reporting for growth-focused work.

Provides transparent, results-driven marketing partnerships.

Prioritize agencies offering data-driven, honest service.

Evaluating Agencies

Asking about customization, reporting, team, & past success reveals agency fit.

Ensures you hire a truly effective marketing partner.

Always ask key questions to assess agency capability.

Why Paid Media Is the Backbone of Modern Digital Marketing

Paid media is now the core engine behind fast growth and visibility for brands. Whether your business is new or already established, digital marketing is too competitive to rely on organic progress alone. Paid media lets you put your brand in front of the right people, on the right platforms, at the right time.

Here’s the simple truth: Companies investing in paid media see faster results. You can target specific audiences, test and scale creative ideas, and get new customers—all with measurable results. As a digital marketing agency, we’ve watched businesses double or triple their revenue after launching campaigns built on data and performance. No guesswork. Just proof that paid media works.

What Makes an Agency One of the Best Paid Media Agencies

Top paid media agencies do more than run ads. They combine technology, creativity, and proven strategy to build lasting growth for their clients. The best agencies know how to match digital marketing tactics to each client’s goals and industry.

Why does that matter? Because not every campaign or client is alike. An eCommerce clothing brand needs something different from a B2B SaaS company. The best paid media agencies understand this—they customize everything, from ad copy to budget splits, based on your business.

From my experience at Hunter Digital, successful paid media comes down to six main strengths:

Integrated creative and media buying—so your ads not only look good, they actually convert.
Access to beta ad features and exclusive partnerships with Google, Meta, TikTok, Pinterest, and more.
Proprietary analytics platforms for real-time insights and quick pivots when results change.
A proven track record of real, measurable ROI.
Custom strategies for each industry.
Transparent reporting and reliable communication.

Agencies praised on industry lists—like these top-rated paid media shops—all share those traits.

Categories of Paid Media Agencies and Why Specialization Matters

Answer first: Not all paid media agencies offer the same thing, & choosing one with experience in your industry can cut your learning curve in half.

Specializations you’ll find in the market:

Enterprise and Fortune 500: Focus on complex, cross-channel buys and advanced analytics. Key for big budgets and global brands.
SaaS and Performance Marketing: Optimize long sales cycles, lead generation, and audience nurturing with laser-targeted search engine marketing and multi-step retargeting.
eCommerce and Direct Response: Maximize every ad dollar to boost sales, lower CPA, and unlock paid social and Google Shopping tactics.
Creator Campaigns: Pair brands with trusted influencers, perfect for Gen Z and those who want authenticity at scale.

At Hunter Digital, we’ve worked with clients across these categories. But no matter the industry, our approach is always data-first and growth-focused. If the numbers aren’t moving up, we’re not finished.

Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand.

Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4.

Many consumers look forward to this unofficial summer holiday to shop great deals, kick off back-to-school shopping, and more. This year, 32% will take advantage of the deals to get an early start on their holiday shopping.

But consumers won’t just be shopping on Amazon. They’ll be looking for deals from other brands, too. Make the most of this big summer shopping event by driving traffic to your brand’s Amazon page (if you have one), promoting deals to subscribers, offering free shipping, and more.

Keep reading to explore some examples of successful SMS strategies that other brands sent during Prime Day, and use these as inspiration to maximize revenue for your brand this July.

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Terez: Spreading joy with a 20% off discount

Lifestyle brand Terez texted subscribers on the second day of Amazon’s Prime Day event with a discount code for 20% off their orders. It was only available through 10pm ET that day, so it encouraged subscribers to shop before it was too late.

This limited-time offer mirrored the “lightning deals” that consumers expected from Amazon’s shopping event, and enticed shoppers in the money-saving mindset to take advantage of the discount.

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Thread Wallets: Driving traffic to their Amazon page

Lifestyle and accessories brand Thread Wallets capitalized on consumer demand and excitement around Prime Day by texting subscribers about their special offers. They let them know that they would “save BIG” by purchasing Thread Wallets on Amazon (instead of driving traffic to their own website).

While this approach may seem counterintuitive at first—since you’re likely more focused on your own site traffic—it’s a smart strategy for brands who have a presence on Amazon. Shoppers will already be browsing Amazon, and are expecting the fast one- to two-day shipping experience they’ve come to love.

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Function of Beauty: Giving subscribers “prime” treatment

Personalized hair, body, and skincare brand Function of Beauty knew they’d need to offer something special to their audience to stand out on Amazon Prime Day. They took a playful approach in their text message, giving a nod to the shopping event (“you deserve PRIME treatment”).

To compete with Amazon’s offers during the annual Prime Day, Function of Beauty launched their own multi-day sale, lasting three days, where shoppers would receive 20% off their entire order. And, by promoting this sale via text messaging, Function of Beauty knew their shoppers would see this message almost immediately—driving more website traffic and revenue for the brand.

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Tips for other upcoming summer holidays:

National French Fry Day (July 13): Offer subscribers free fries with every online and in-store order above a given dollar amount.
National Clean Beauty Day (July 15): Give subscribers a sneak peek into the benefits of your most popular clean beauty products, or educate them on the importance of clean beauty.
World Emoji Day (July 17): Diversify your campaign messages by telling your brand’s story using only emojis—following up with a quick “translation” to grow brand awareness.
Parents’ Day (July 24): Help subscribers celebrate their parental figures by sending a gift guide with recommendations for every interest.
National Lipstick Day (July 29): Embrace this holiday by sharing an SMS-exclusive offer for makeup lovers to find their new favorite shade. If you offer virtual try-on, let subscribers know how easy it is to see how the shades will look on them.‍
National Chocolate Chip Cookie Day (August 4): Sweeten your subscribers’ day by offering them a free dessert with any purchase.‍

Looking for more inspiration for Prime Day and beyond? Explore our SMS gallery, Texts We Love, for hundreds of text messaging campaigns sent by our customers.

Written by attentive (Author: Marrisa Sanford)

Link to Original Blog: https://www.attentivemobile.com/blog/texts-we-love-amazon-prime-day-edition