Organic SEO Methodology
When you use Google, Yahoo, or any other search engine, an algorithm determines which pages show up on the results page and ranks them according to several factors. Search engine optimization is how HUNTER Digital ensures that your website maximizes its number of visitors and generates the most traffic that can turn into leads! By focusing on content quality, relevance, and user-friendliness, HUNTER can optimize your company’s website and has 13+ years of experience in doing so.
Reach is simply how many searches are being performed on Google for the previous period. Reach can be looked at “locally” (U.S. searches) or globally. Furthermore, they can be looked at by “match type” of Exact, Phrase or Board.
Relevance comes from the client’s expert knowledge of their consumer. We look to determine if the keyword/phrase is relevant to the client’s product or service. Hunter Digital also analyzes Google Paid Search Average Cost per Click (aCPC) data as relevance factor. aCPC data gives insights into what someone would pay to get high rank on Google Adwords. A high aCPC means the keywords are valuable and implies it is highly relevant to the Adwords buyer.
Looking at our clients’ current organic rankings, along with the competitive landscape, we can determine how much effort is required to get the desired outcome. While we always strive for Top 5 Ranking, the true goal is driving qualified traffic and generating more sales and/or leads.
Based on the research performed on the above three R’s, Hunter Digital can recommend a plan that has proven to produce trackable results. Results are tracked using industry standard tools that pull the clients Rank Position on a monthly basis. Using these reports, Hunter Digital can see how the content marketing and SEO efforts are improving our client’s rankings. It also allows Hunter Digital to pivot if unforeseen results occur or once goals are obtained.
Local SEO Methodology
Distance is a key factor for Google when determining which local businesses will show up for an specific search result. Our digital marketing agency ensures that your business is properly optimized so that customers will know where is your location and how to find you. If they are closer, your business will likely appear on their search.
Your local listing must match as much as possible with what someone is searching for. That is called relevance, and the best way to get Google understand your business is writing down a thorough business description.
Isn’t it true that some businesses are more famous in the offline world? Search results also try to mirror this in the local listing. Prominence is made up of information that Google retrieves about a business crawling the online world.