Our SEO Methodology

Delivering optimal search rankings for our clients

Hunter Digital’s 4R’s SEO Methodology is designed to deliver optimal search rankings for our clients.  The process looks at keywords/phases by their Reach, Relevance and Rank to determine where efforts are best spent to make realistic Recommendations (the 4th R).



Reach is simply how many searches are being performed on Google for the previous period.  Reach can be looked at “locally” (U.S. searches) or globally. Furthermore, they can be looked at by “match type” of Exact, Phrase or Board.

Hunter Digital prefers using exact match as it removes any doubt about what the user thought when she was performing her search.


Relevance comes from the client’s expert knowledge of their consumer.  We look to determine if the keyword/phrase is relevant to the client’s product or service. Hunter Digital also analyzes Google Paid Search Average Cost per Click (aCPC) data as relevance factor. aCPC data gives insights into what someone would pay to get high rank on Google Adwords.  A high aCPC means the keywords are valuable and implies it is highly relevant to the Adwords buyer.


Looking at our clients’ current organic rankings, along with the competitive landscape, we can determine how much effort is required to get the desired outcome.  While we always strive for Top 5 Ranking, the true goal is driving qualified traffic and generating more sales and/or leads.

What would you prefer?  A #1 ranking on a keyword with 10 searchs per month or #3 on a keyword with 100,000 searchs?  All else being equal the answer is simple.


Based on the research performed on the above three R’s, Hunter Digital can recommend a plan that has proven to produce trackable results. Results are tracked using industry standard tools that pull the clients Rank Position on a monthly basis. Using these reports, Hunter Digital can see how the content marketing and SEO efforts are improving our client’s rankings. It also allows Hunter Digital to pivot if unforeseen results occur or once goals are obtained.


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