Optmyzr

Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts. It wasn’t too long ago that advertisers preferred manual bidding outright. Smart Bidding is now commonly used and much more effective than ever before — over 92% of Google Ads accounts linked to Optmyzr use […]

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Google Responsive Search Ads: Here’s Everything You Need to Know

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query. They were introduced in 2018 by Google as a way to help advertisers find the winning

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