June 13, 2022

10 Ways Data Analytics Can Optimize the Online Shopping Experience

Metrics /

Introduction After going into a global pandemic, and shoppers turned to online consumption, it resulted in large vast amounts of data with respect to processing and analyzing consumer shopping insights. We want to learn to be able to properly manage and understand the meanings and insights behind these kinds of data.  What we see in […]

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Reimagining Retail: How shopping is entering a new hybrid reality

CPG, Retail /

Introduction The COVID-19 pandemic has brought unprecedented change to the retail industry and fundamentally altered consumer behaviour. From the festive season shopping rush to fashion week, brands have been forced to adapt to these changes and reimagine many of their offline experiences online. This digital renaissance represents a broader retail shift moving forwards: E-commerce is

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