“Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.” -McKinsey
While your website might generate a lot of traffic, HUNTER Digital aims to turn those website clicks into actions. The industry average conversion rate lies at around 2.35%.
Whether it be purchasing your product, signing up for your services, or filling out your contact form, HUNTER creates a marketing plan tailored to your company’s target audience with easy-to-navigate landing pages, personable testimonials and reviews, and live chats.
How We Do It
We utilize behavioral research, psychographic analytics and smart eCommerce design to systematically turn your online visitors into customers.
We leverage proven methods – like machine learning, Big Data analysis, A/B testing, and personalization – to improve the user experience and drive more conversions, making sure that you get the more value out of each ad dollar you spend on clicks.
Step One: Investigation
During the investigation phase, we use web analytics, testing, and visitor feedback tools to analyze the status of your business, creating a baseline, against which we measure future results. We identify shopping patterns and study mouse movements in order to discover potential disconnects in your conversion funnel. We discern what types of customers visit what pages, who leaves prematurely and why, and which site elements stand in the way of higher conversion rates.
Step Two: Optimization
Once our team has gained a thorough understanding of your business and identified conversion barriers, we start the optimization phase. We aim to create an environment that is more conducive to converting visitors into customers. We develop clear hypotheses and design targeted experiments to test them out. We prioritize the experiments according to their relative importance to your business and start with the ones that will likely have the biggest impact on your bottom line.
Step Three: Validation
With our hypotheses defined and changes proposed, we proceed to validate them with a series of rapid A/B tests, comparing alternate options in design, content, microcopy, checkout flow and more. We analyze the results to see how our suggestions perform in real life. We then use the insights to both implement the necessary changes and circle back into the ongoing CRO process as we continue to optimize your conversion rate.