How AI Search Is Changing Brand Discovery for Local DTC Brands
AI search platforms answered over 1 billion daily queries as of 2025, fundamentally reshaping how consumers find and evaluate local DTC brands before making purchase decisions. The shift from traditional search to conversational AI has created both challenges and opportunities for direct-to-consumer businesses. Platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews now serve as […]
How AI Search Is Changing Brand Discovery for Local DTC Brands Read More »