Types of Partnerships

White-labeling

White-labeling (or private labeling) is when the end product or service shows only one featured brand. The product or service supplier removes their brand and places the brand requested by the purchaser.

Co-branding

Co-branding is when the end product or service features multiple brand names together (usually the supplier’s brand and the re-seller’s brand). This benefits by enhancing the product or service exposure to consumers.

Outsourcing

Outsourcing is when the end product or service is given by an outside supplier, instead of an inside source. Products or services can either be white-labeled or co-branded in outsourcing.