The Definitive Guide to Product Analytics
Retail eCommerce sales hit almost $5 trillion in 2021 and are expected to reach over $7 trillion by 2025. Ecommerce is booming, and more and more eCommerce businesses are created daily. If you want to stay competitive, understanding why and how your customers interact with your products is key. Translation: You need reliable product analytics. What are product analytics? Product analytics […]
No More Tradeoffs: How DTC Brands Can Maintain Resources, Time, and Budget
Every ecommerce business has finite resources, time, and budget when it comes to operations. To improve any area, others must take a hit. For example, launch a new project improving customer experience? Budget, resources, and time will increase. Try to reduce your budget, then you increase the time needed on projects. It’s always a tricky balance. […]
Zero, First, Second, & Third Party Data
Whether you’re a lyrical artist like me or not, you’ve always got data on your mind. Who are our customers, really? Who are we targeting? Where do they come from? Who else has information on our target customer? These are all questions that can be answered through zero, first, second, & third party data. But, […]
How To Put Your Email Marketing Analytics Data To Good Use
Analyzing emails carries a lot of weight as it gives you an accurate image of how well your emails work for your audience. But performing this analysis isn’t easy—data science is often a bit dry, easy to get wrong, and time-consuming. But don’t worry! In this article, we’ll go over the most important metrics you […]