Easier ways for brands to manage suitability across Google
With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. In a content-rich world, we want to make it easier for advertisers to feel confident in the environments where their brands appear, to reach new consumers and grow their businesses. That’s […]
3 new ways to help attraction and tour operators reach more travelers
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with […]
9 new features and tools for easier shopping on Google
Shopping isn’t just about buying. It’s also about exploring your options, discovering new styles and trends, and researching to make sure you’re getting the right product at the right price. Today at our annual Search On event, we announced nine new ways we’re transforming the way you shop with Google, bringing you a more immersive, informed and […]
Advancing transparency for buyers and publishers
Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become more complex, tracking where the money goes has become more difficult. On average 15% of advertiser spend is unattributable, according to some industry estimates. One […]
Ready Together: 3 ways agencies can help clients drive digital transformation
When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with […]
Here’s how online shoppers are finding inspiration
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also […]