Effectively Organizing your Influencer Marketing
Organizing your influencers, creators, ambassadors, affiliates, and more is tough. There are three types of companies that we often talk to: Companies that have never done any form of influencer marketing, but want to and don’t currently have a process. Those that have run influencer programs, but all of their previous processes live in a […]
How brands strategically employ user-generated content to acquire more customers
Online shopping is convenient. No doubt about it. You can browse products from brands anywhere—on your desktop while you’re at home sitting on the couch or on your mobile device while you’re out and about. Basically, if you have access to the internet, you can shop. But there is a downside to such widespread accessibility—there’s […]