Best Paid Media Agencies: How Hunter Digital Drives Growth
Best Paid Media Agencies: How Hunter Digital Drives Growth Key takeaways Paid media is essential for fast growth and visibility in today’s competitive digital marketing world, giving businesses better targeting and measurable results. The best paid media agencies use technology, custom strategies, and transparent reporting to drive real business growth, with Hunter Digital leading through […]
Performance marketers are leaning into the brand building playbook
RXBAR was already one of the fastest-growing nutrition bars on the market when it was acquired by Kellogg’s in 2017. Now, the brand needed a bold strategy to continue driving awareness of its snack brand while boosting both retail and online sales. To achieve this, RXBAR in 2019 adopted a two-pronged approach to Facebook campaigns: […]
Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.
What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion […]
Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success
The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, IG, TikTok, and Snapchat) remain the top channel. And, the best metrics to figure out whether an ad is working? Return on […]
10 Ways Data Analytics Can Optimize the Online Shopping Experience
Introduction After going into a global pandemic, and shoppers turned to online consumption, it resulted in large vast amounts of data with respect to processing and analyzing consumer shopping insights. We want to learn to be able to properly manage and understand the meanings and insights behind these kinds of data. What we see in […]